MASTERCLASS BUSINESS MODEL INNOVATION (WASHINGTON DC)

As International Strategy & Business Designers, we are delighted to be hosting our 1-Day Business Model Innovation Masterclass in Washington DC!

On August 17, we organize a 1-day masterclass Business Model Innovation in Washington DC. The masterclass will be delivered by Justin Lokitz and Maaike Doyer. During this masterclass, we combine the Business Model Canvas with other innovation techniques and visual tools, designing innovative business models and a strategy for the future.

“The method of Business Models Inc. provides you a roadmap to unlock solutions that are literally in the room. It’s a step-by-step guide to creating intense engagement and encourages diverse and unique points of view. This leads to a powerful shared vision and strategic plan coupled with a pragmatic execution plan.”

George Borst, CEO Toyota Financial Services (USA)

New tools for strategy and innovation

We live in a time where little is predictable. Organizations must continuously innovate their business model in order to stay profitable. We need new skills, tools and a new mindset. Managers have to think as designers, use visual tools, make future scenarios, generate different options, innovate like a startup and make and test prototypes. During this masterclass, you will not only work with the Business Model Canvas, but also with other visual tools for Business Model Innovation, such as the Vision Canvas, Context Canvas, Value Proposition Canvas, Customer Journey and Lean Startup Thinking.

The Business Model Innovation Process

Justin Lokitz takes you through the Business Model Innovation Process. Focusing on different innovative business models – from startups to corporates in different industries – he inspires you to innovate your own business model. Besides that, you get insights in visualization techniques for business modeling. After the masterclass, you will be able to apply these techniques to your own organization.

PROGRAM DAY 1

Block 1: Business Modeling as a Strategy Tool – new tools, skills, mindset

The world is changing faster and faster…
We need new tools, skills and a new mindset
The Business Model Canvas and the Business Model Innovation Process
The CEO as a designer

Block 2: Experience the Business Model Canvas – innovative business models

Freshwatching: learn from other organizations
Explore the Business Model Canvas
Visualisation & Storytelling

Block 3: Business Model Understanding – Vision Canvas & Context Canvas

What does your business model look like?
What is happening in the world around you?
Translate your vision into your business model
Using the Vision Canvas & Context Canvas

Block 4: Value Proposition Canvas – what is the job you get done?

Gain better insights of your customers
Design a better value proposition
Customer Journey & Customer Safari

PROGRAM DAY 2

Block 1: Business Model Inspiration – business models of the future

How the business landscape continues to change
Trends & Developments
Examples of innovative and disruptive business models.
Design your business models of the future

Block 2: Business Model Innovation – business model innovation process

Visual tools & techniques for business model innovation
Understanding business model patterns
Develop at least two new business model options for your business

Block 3: Business Models Mechanics – are you ready for the future?

Introduction to Business Model Mechanics
Compete with your business model
Differentiate with your business model
Case studies from our international practice

Block 4: Business Model Validation – think as a Startup

Introduction to Lean Startup Thinking
Test your assumptions and business model options in the market
Get out of the building
Validate and implement

Book for each participant

Participants get the book Business Model Generation produced by Patrick van der Pijl (if you already have the book, you can pick any other book we are connected to).

What did participants say

“Good high level overview, great workshop format, practical cases and collaboration with others, never boring!” Dimitri Degraeve, Head of Product Management Software & Services Elster (Belgium)

“Very inspiring and fast paced! Creating new business models on the go using different tools and another mindset”Aurelie Verite, 6Nergy Group (France)